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Yellowberry. For girls, by girls.
Shop All Bras
The $18.95 Tulip Bra
She's BACK!! Incredible comfort. Simple care. Great price point.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
Water the flowers every day.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
Love the outdoors and nature.
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Seek and find a hug when you need one.
Meet MeganYellowberry's Founder & CEO and see how Yellowberry was started.
Take Girls SeriouslyOur ideas are valid, our actions are true, and our capabilities should never be underestimated.
Our PhotographyWhenever we photograph our products on one of our Berries, it is shown from the back. This is a pivotal part of our brand, find out why!
Campfires are rare; eat as many marshmallows as you can.
Best of both worlds.
Inspired by happy girls, whimsical sunny days, and the excitement of spring.
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister.
Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made with the highest quality materials and with an extra boost of confidence just for her.
Our ideas are valid, our actions are true, and our capabilities should not be underestimated. If you can dream it, you can do it.
Find out first about new products, sales and all things Yellowberry.
We photograph our girls (not models, just real girls like your daughter) from the back.
And the girl power behind our brand.