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Yellowberry. For girls, by girls.
Shop All Bras and Camis
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
Try Our Seamless Underwear!
These style are hands down, our most universally loved products.
Our favorite bra for more developed girls.
Water the flowers every day.
Petal Pima Cotton Underwear Bundle
Love the outdoors and nature.
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Seek and find a hug when you need one.
Meet MeganYellowberry's Founder & CEO
Take Girls SeriouslyOur ideas are valid, our actions are true, and our capabilities should never be underestimated.
Our PhotographyWhenever we photograph our products on one of our Berries, it is shown from the back.
Campfires are rare; eat as many marshmallows as you can.
Buy 3, Save 25%!
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister.
Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made with the highest quality materials and with an extra boost of confidence just for her.
Our ideas are valid, our actions are true, and our capabilities should not be underestimated. If you can dream it, you can do it.
Find out first about new products, sales and all things Yellowberry.
We photograph our girls (not models, just real girls like your daughter) from the back.
And the girl power behind our brand.