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Yellowberry. For girls, by girls.

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Yellowberry Ladybug Bra. Softest first bra ever made. Best possible first bra for girls. Full coverage, convertible straps. All natural fabrics and fibers. Perfect fit, highest quality construction, design, and care. Great for sensitive skin.

Ladybug Bra

from $19.99 $29.00

Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.

Try Our Seamless Underwear!

These style are hands down, our most universally loved products.

Take a Peek!
Yellowberry Butter Bra, all four colors shown ina group image. Front laydown detail image. The BEST Bra We Make for More Developed Girls. Fabric is smooth to the touch and made with a matte brushed finish for extra softness. Made with synthetic fabric blend and hook and eye clasp closure. Great for developing girls. Wear and wash is over and over again, it will still look brand new. It will grow with your daughter as she continues to grow, great option for any occasion.

Butter Bra

$35.00

Our favorite bra for more developed girls.

Water the flowers every day.

UNDERWEAR

Petal Pima Cotton Underwear Bundle

Petal Pima Cotton Underwear Bundle

$36.00
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Rozie Short

Rozie Short

$12.00 $25.00
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Hoop Legging

Hoop Legging

$15.00 $48.00

Love the outdoors and nature.

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EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Love the outdoors and nature.

EXTRAS

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Tweetberry Headband

Tweetberry Headband

$2.00 $12.00
Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Seek and find a hug when you need one.

Meet Megan
Yellowberry's Founder & CEO

Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.

Our Photography
Whenever we photograph our products on one of our Berries, it is shown from the back.

Campfires are rare; eat as many marshmallows as you can.

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TODAY Show logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
TIME Magazine Logo. Featured the Yellowberry Company and Megan Grassell. TIME Magazin's Most Influential Teens.
Forbes Logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cool Mom Picks logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
ABC's Good Morning America logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cafe Mom online blog logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
The New York Times logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Today's Parent logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made

Our Photography

We photograph our girls (not models, just real girls like your daughter) from the back.

Megan Explains Why
athletic girl's back wearing yellowberry hybrid sports bra
Basics Collection
Girl standing with hands in the air. Wearing a Yellowberry Aspen Cotton Bra. A great bra for girls, teens, and tweens. A perfect first bra. Every day bra. Full coverage, cotton fabric. Extra soft for sensitive skin. Best-seller. Best training bra.
First Bras
Girl wearing a blue Tink Yellowberry Hybrid Sports Bra. A racerback style, offering full support and coverage. High-impact sports bra with antimicrobial, sweat-wicking fabrics. Double layered, high quality fabric for all day support and comfort.
Hybrid Sports Bras
Yellowberry female founder Megan Grassell
Yellowberry female founder Megan Grassell
Our Story

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