A woman in a white tank top and purple leggings stands in a grassy field with mountains and a blue sky in the background.

The Wait Is Over

Full-Coverage Cotton Tanks Are Here. We love them, you love them, we’re thrilled they’re back in stock.

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Heart-shaped object with pink and orange gradient on a white background

Thoughtfully designed for growing girls

Founded By Girls, For Girls

Cartoon-style pink and blue bra with yellow accents on a white background

Premium Quality, Always

Yellow star-shaped balloon on a white background

Loved by Girls, Trusted By Moms

Shop Our Holiday Gift Guide:

Three pairs of white ribbed crew socks arranged overlapping on a rustic wooden surface.

A pair of white ribbed ankle socks laid flat on a rustic brown wooden surface.

Scalloped Edge Ankle Socks 3PK

$24.00

Three pairs of white ribbed ankle socks with ruffled edges, arranged on a rustic wooden surface.

Three pairs of white ankle socks with ruffled edges, arranged on a rustic wooden surface.

Flutter Ankle Socks 3PK

$24.00

Girl standing in a sunny field wearing Yellowberry white embroidered flower ankle socks with cropped pink pants

Close-up of Yellowberry white cotton ankle socks showing the small embroidered flower detail, worn outdoors in the grass

Embroidered Flower Ankle Socks 3PK

$24.00

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Close-up detail image of multi bundle on pink background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of multi bundle on pink background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of doe (beige) bundle on blue background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of Tulle (light pink and light blue colors) bundle on green background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of Snowflake (white) bundle on pink background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of sunset (white, beige, mocha colors) bundle on blue background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of Fawn (dark beige) bundle on pink background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of Starry Night (black) bundle on pink background.

Best-Selling Twistr Girls Seamless Bikini cut underwear by Yellowberry. Front image of Mocha (brown) bundle on pink background.

Twistr Seamless Underwear Bundle of Six

$39.00

+3

+5

8 colors

Step into a world of unparalleled comfort and quality with Yellowberry Scout Seamless Underwear, the must-have addition to every girl's wardrobe. Crafted with meticulous attention to detail and designed to provide all-day comfort, our underwear sets a new standard for everyday essentials. From the seamless construction to the bonded no-show legs, every aspect of our underwear is engineered to ensure a perfect fit and ultimate comfort, day in and day out by Yellowberry. Sandpiper front on blue

Yellowberry Scout seamless underwear construction and bonded no-show legs are a testament to our unwavering commitment to ensuring complete Quality and comfort, day in and day out. Crafted from the softest fabrics available, our underwear envelops you in a cloud of comfort, providing a luxurious feel that you'll want to experience every day. Starry Night front on mint

Six pairs of beige underwear stacked on a light blue background

Scout Seamless Underwear Bundle of Six

$39.00

+1

+3

6 colors

Yellowberry Pipit First Bra Bundle. Best-selling, super soft training bra for girls. Female founded, female owned company.

Yellowberry Pipit First Bra Bundle. Three white super soft training bra for girls. Created by a female founded, female owned company.

Pipit Training Bra Bundle of Three

$54.95

+2

5 colors

Our Seamless Poppy Bra bundles of three (white and beige colors) is sewn with extra soft, double layered, antimicrobial fabric. It offers great support as a training bra as well as for developing girls, teens, and tweens. Straps are convertible, straps are adjustable, and its quick-dry fabric is perfect for girls with skin sensitivities. Perfect everyday bra.

Poppy Seamless Bra Bundle of Three

From $55.95

2 colors

Yellowberry Simple Underwear In Lupin Swirl front image on salmon background bundle 6PK of Pima Cotton Underwear, designed with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, this underwear is high quality and great all day comfort.

Simple Pima Cotton Underwear Bundle of Six

Yellowberry Simple Underwear In Snowflake White front image on yellow background bundle 6PK of Pima Cotton Underwear, designed with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, this underwear is high quality and great all day comfort.

Yellowberry Simple Underwear In Wildflower front image on blue background bundle 6PK of Pima Cotton Underwear, designed with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, this underwear is high quality and great all day comfort.

Yellowberry Simple Underwear In Multi front image on green background bundle 6PK of Pima Cotton Underwear, designed with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, this underwear is high quality and great all day comfort.

Yellowberry Simple Underwear In Doe Beige Front image on coral background bundle 6PK of Pima Cotton Underwear, designed with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, this underwear is high quality and great all day comfort.

Simple Pima Cotton Underwear Bundle of Six

$38.00

+1

+3

6 colors

Invisible to the eye best 3PK cotton starter bras for girls shown on green background

3PK of the original Yellowberry Training Bra for girls. Front Laydown image of three white bras on mint ground. The first bra that changed the industry of bras and underwear.

Original Yellowberry Training Starter Bra for girls in a new 3PK Bundle. A soft pima cotton for starter bra for girls with sensitive skin. The best quality full coverage bra with no padding bralette for tweens.

Three brown cotton bras with thin straps on a light blue background

Yellowberry cotton first bras are almost invisible when wearing. Quality construction and a classic training bra.

Beautiful Pima Cotton Ladybug Bras in the Summer Color 3PK Bundle. One beige bra with lavender lining, one lavender bra with light blue lining and one white bra with light blue lining all made from Pima Cotton and photographed on a lime green background.

Great Starter Ladybug Bra Bundle

$58.95

+2

5 colors

Eight pairs of women's high-waisted briefs in pastel shades of lavender, light blue, and off-white, arranged in a stacked fan layout on a solid light green background.

Set of white high-waisted bikini bottoms on a pink background

Eight pairs of women's high-waisted briefs in pastel colors, including light purple, mint green, and light blue, arranged in a fan shape on a solid light pink background.

Eight pairs of women's bikini-style underwear in pastel shades of lavender, light blue, and white, arranged in a fan-like flat lay on a solid light green background.

8 for $32 Sunny Cotton Underwear Bundle

$32.00

3 colors

Yellowberry Tulip Doe in a 3PK Bundle in our signature seamless fabric especially great for girls with skin sensitivities. A perfect training bra ensuring all day comfort with adjustable straps and a triangle design.

Tulip 3PK Bundle includes one of each color. Lavender, Turquoise, and Pink make a fun, colorful trio of girls' bras. Terrific all day comfort and Yellowberry signature quality. A top drawer favorite. Multi colored Tulip Bundle on a yellow background.

Yellowberry Seamless Bras for everyday, all all-day wear. A great bra for these girls. Super comfsoft, easy, comfortable support and made with Nilit fibers to ensure the highest quality standard.

Yellowberry Tulip Mocha 3PK Bundle Front Image on Lime in our signature seamless fabric especially great for girls with skin sensitivities. A perfect training bra or first bra ensuring all day comfort with adjustable straps and a triangle design.

Yellowberry Tulip Doe in a 3PK Bundle in our signature nilit seamless fabric especially great for girls with skin sensitivities. A perfect first bra for girls ensuring all day comfort with adjustable straps and a pullover design.

Tulip Seamless Bra 3PK Bundle Basics Collection

$48.95

+1

4 colors

Yellowberry Pipit Cotton Training Bra Bundle for Girls. Three bras in kit (light beige) styled on a pink background, front. This style is one of our best-selling bras, and beloved by tweens, teens, and girls everywhere. Super soft fabric, convertible straps, GREAT for sensitive skin too. By Yellowberry, where everything is by girls, for girls!

Yellowberry Pipit First Bra Multi Bundle for girls, tweens, and teens! White, light purple, and light beige colors. Each pipit training bra is without underwires, made to be training bras with super soft fabric and really great for girls with sensitive skin. Created by a female founded, female owned company. This is the front of each of the three bras on a light pink background.

Yellowberry Pipit First Bra First Flowers Bundle. White, light pink, and light blue colors. Each one is without underwires, made to be training bras with super soft fabric and really great for girls with sensitive skin. Created by a female founded, female owned company. This is the front of each of the three bras on a light blue background.

Three Snowflake (white) Pipit Training Bras in White - the Pipit Cotton Training Bra Bundle! Yellowberry Pipit First Bra Bundle. Best-selling, super soft training bra for girls. Female founded, female owned company.

Yellowberry Pipit Cotton Training Bra Bundle for Girls. Three bras in kit (light beige) styled on a pink background, back. This style is one of our best-selling bras, and beloved by tweens, teens, and girls everywhere. Super soft fabric, convertible straps, GREAT for sensitive skin too. By Yellowberry, where everything is by girls, for girls!

Pipit Training Bra Bundle of Three

$54.95

+2

5 colors

WIRE-FREE FREEDOM FOR EFFORTLESS WEAR: Experience wire-free freedom like never before with our Sugar Bra. Crafted with tweens and teens in mind, it's the ultimate choice for carefree, comfortable wear. Detail image 3PK Doe Beige on Mint Green Background

Yellowberry Sugar Bundle WIRE-FREE FREEDOM FOR EFFORTLESS WEAR: Experience wire-free freedom like never before with our Sugar Bra. Crafted with tweens and teens in mind, it's the ultimate choice for carefree, comfortable wear. Front Doe 3PK Sugar Mint Green Background

Yellowberry Sugar Bra Bundle 3PK in Snowflake EFFORTLESS PULL-OVER STYLE, PERFECT FOR BUSY DAYS: Our Sugar Bra is thoughtfully designed for convenience, featuring an easy pull-over style that eliminates the hassle of hooks and clasps. It's the perfect choice for the busy days of tween and teen girls. Three Snowflake Sugar Bras on yellow background front.

Yellowberry DOUBLE LAYERED FOR CONFIDENT GIRLS: Elevate your tween and teen's comfort with our Sugar Bra, featuring double-layered support that's designed to boost confidence and ensure all-day comfort. Sky 3PK Bundle front on Lime Green

Save up to 20%

Sugar Seamless Racerback Bra 3PK Bundle

$39.95 $49.95

3 colors

Pipit Training Bra Bundle of Three

$54.95

+2

5 colors

6 pair of beige girls cotton bikini cut underwear on a pretty pink background, front

6 pair of light purple girls cotton bikini cut underwear on a pretty pink background, front

6 pair of girls cotton bikini cut underwear on an aqua background, front

6 pair of light pink girls cotton bikini cut underwear assembled on an aqua background, front

6 pair of cotton bikini underwear assembled on a light green background, front

6 pair of beige girls cotton bikini cut underwear on a pretty pink background, back

NEW Daisy Underwear Bundle

$38.00

+2

5 colors

Every Yellowberry piece is thoughtfully made with quality materials and careful construction. Designed to hold its shape, softness, and fit through countless wears and washes.

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We pride ourselves on creating products with meaning, beauty, and an extra boost of confidence for your daughter.

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Why Girls Actually Want to Wear Yellowberry

Our commitment to comfort and quality is built into every design, addressing the unique needs of growing girls and ensuring a stress-free experience for parents.

Tagless Design

No irritating tags to scratch or bother you

No Underwires

Complete freedom of movement and comfort

Soft Fabrics

Premium soft fabrics for all-day comfort

Yellowberry is more than just a bra company for girls. We believe in supporting girls as they grow up, go out, and take on the world.

Find The Perfect Fit For Her Stage

Girls grow up at their own pace, and we're here to support her along the way. Whether she's just starting out or fully developed, we have comfortable, confidence-boosting options designed specifically for her needs.

First Bras (age 8-11)

Soft, wire-free training bras like our Ladybug, Tulip, and Pipit styles are perfect for girls just starting their journey.

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Growing Up (12-14)

Seamless and sports bras that offer more coverage support as she develops, including our popular Luna, Half Moon, and Poppy styles.

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Teens and Older

Bras for more developed teen girls with separate cups and proper support, like our Lily, Butter and Joey styles.

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Meet Megan, Our Founder & CEO

Yellowberry was started by Megan, who saw a need for age-appropriate, comfortable bras that actually support girls as they grow. Our brand is built on the belief that girls' ideas are valid, their actions are true, and their capabilities should never be underestimated.

Take Girls Seriously. If you can dream it, you can do it. That's the philosophy behind every product we create and every decision we make as a women-led brand.

Our unique photography approach shows products from the back—a pivotal part of our brand identity that emphasizes comfort, confidence, and age-appropriate design.

Our Story