Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
First Bra Guide
We want your daughter to have a positive, empowering and super special first bra experience!
We've got answers. Sizing charts for bras, underwear, and everyday basics are here.
My first and now second daughter have worn this as their first bra. Very soft, well made. Colors are nice not too much but just enough to make my daughters smile. Fit is great. Will start middle school next week with confidence!
It felt comfortable and it wasn’t too small
These bras are perfect for my 10 year old who is just starting to need them. They are soft and fit just right, while smoothing her out under her thin athletic shirts. They also wash and dry well. I thought she would complain about wearing them, but she puts them on every day without complaint! I love the messaging with these and the purpose behind the company. Thanks for making buying first bras a great experience!
“These are the most comfortable bras ever and I love wearing them! Did I mention they’re comfortable? And really supportive!”
We ordered the Pipit bras for my daughter’s first bras. About a year later she needed to size up. We stuck with Yellowberry for the fit and soft feel. No chafing or itching here! My daughter likes that the straps can be crossed or straight to accommodate her tank tops. I like that the quality is high and have lasted many wearing a and washings. Will be returning for more products as needed.