First Bra Guide
We want your daughter to have a positive, empowering and super special first bra experience!
Sizing Questions?
We've got answers. Sizing charts for bras, underwear, and everyday basics are here.
EXTRAS
EXTRAS
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Take Girls Seriously
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When we try to visually show the comfort of this bra, it's a distinct challenge. It's so comfortable it feels like wearing air. It's there, but you forget you have it on. This bra is weightless, almost like floating in water. Supple and gently supported, always. It's not a bathing suit,it's better!
The racerback straps on the Willow bra ensure comfort for bus rides, field trips, volleyball practice, and everything in between. It offers light and soft fabric, incredible construction, and an easy, everyday style. The Willow is the perfect basic for girls looking for their first bra purchase or those looking to add to their drawers. For an even sturdier fabric composition, check out the Aspen bra - the exact same as the Willow, just made with a slightly thicker fabric.
*Basic Collection Products are excluded from most sales and promotional codes
Please continue the beautiful wrapping. My daughter was so excited and has been wearing these daily without hesitation. Buying more.
We got our box today, the whole thing was lovely! Box wrapped with yellow ribbon, thoughtful empowering card, and great product. She wanted to try it on right away, said “it fits perfectly!”, then wouldn’t take it off; put her pajamas on over it 🤣 I would say this was a win!
When my daughter needed to move up from an XS to S for rib cage comfort, we found that the next size up was a large jump up in band size. It's definitely not how a bra is supposed to fit, but my daughter decided to keep it. I'm a little bummed because we really like the quality and I was hoping for the ease of gradually size up in the same product.
My daughter has only worn yellowberry bras. She loves them. Willow is her favorite style. 1 star deducted because the sizing changed and it took 2 tries to get the right size.
She loved it. So comfortable like second skin
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