A Look Into My Backstory

My love for my little sister and my passion for changing the norm of boxing teens into adult underwear designs have captured the imagination of thousands of moms across the US and beyond. While I wasn’t always taken seriously as a teen, my dedication to transforming the industry for American girls has been a roaring success!

The name ‘Yellowberry’ itself was created spontaneously and stuck because yellow denotes young fruits and berries that need to be protected as they grow, something that applies very much to young girls who need comfort and support to grow at their own unique pace.

My Commitment to Rethinking Supportive, Comfy, and Age-Appropriate Bras for Girls

Yellowberry isn’t shy about campaigning for change, and it’s been an honor to be at the forefront of leading the way in recognizing that sized-down adult bras don’t work for our daughters and granddaughters, because they were never meant to.

My dedication has been acknowledged with a host of accolades, including being named one of TIME’s 25 Most Influential Teens, among the 14 Most Fearless Teens by The Huffington Post, one of 24 Millennials to Watch by Yahoo, and among the prestigious ranks of Forbes’ 30 Under 30.

Forbes conducted a deep dive into my vision, providing more insight into the barriers I’ve had to overcome to make Yellowberry one of the most trusted brands for girls.

What Our Customers Think About Yellowberry’s Teen and Tween Ranges

While I can tell you about our history, origins, and why we do what we do, nothing matters more than the feedback we receive from moms and daughters.

• Real Mom Reviews commented on the prevalence of padded in-store bras that weren’t suitable for a nine-year-old girl and was “immediately impressed with the design” of our bras, the “super cute” names, and the ease of using accurate measurements, finding that the “the fit of each bra was perfect.”
• Baby Gizmo kindly reviewed the Yellowberry Ladybug Bra after finding that training bras lacked adequate support and were not suitable for sensitive skin. They note the fun of having “beautifully packaged” bras, complete with a bow that celebrates a milestone moment, and that her daughter “feels so proud and grown-up.”

We’re delighted to be rated 4.88 stars out of a maximum five on Judge.me, and appreciate every customer who has taken the time to comment on the comfort and softness of our premium natural cotton, lack of underwires, tags, and restrictive padding, and the quality of bras that hold their shape even after multiple washes.