Spend $100 for Free Shipping on All US Orders!
Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
This section doesn’t currently include any content. Add content to this section using the sidebar.
Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Always comfortable and always in style. Our best-selling Scoop Back Bra features the most beautiful, soft, flattering neckline in the front as well as the "scoop" back. It's a medium support sports bra for medium to lower impact movement (think hiking, yoga, barre, spinning, biking etc.). This design continues to surprise us all because as soon as you put it on, you can't help but absolutely LOVE the way it fits your body, supports your chest, and makes you feel confident! The Scoop back bra is always comfortable and always in style.
My daughter is very happy with it and says it is very comfortable. The best of any she’s tried.
My 11 year old loves this bra. She plays Basketball and wants me to order more
After rejecting a variety of bras (and being resistant to the whole idea in the first place), my tween asked for more of these.
My picky 11 year old loves the scoop bra!
This is my second purchase of the Scoop Bra. My daughter loves it. She plays volleyball and this bra provides great support. She says its soft, not itchy and comfortable. She also prefers the higher neck line.