Our First Bras

Four things, in order: soft, natural-feeling fabric that doesn't announce itself; no underwire and no padding; a design she can put on and forget about; and colors she actually picks. A first bra should feel like a small step, not a costume change. Every bra in this collection was designed around that idea — because Yellowberry exists precisely because good first bras didn't.

Mostly, yes — "first bra," "training bra," and "starter bra" all describe the same thing: a soft, wire-free, unpadded bra for a girl at the beginning of development. "Training bra" is the traditional term; we like "first bra" because there's nothing to train for — it's simply her first one, and it should be great.

Our honest answer is the one she feels comfortable in — but if you want a starting point, the Ladybug has been our best-selling first bra year after year: double-layered for coverage, adjustable straps that convert to racerback, and a color range from quiet neutrals to bright favorites. The Pipit is the gentlest option for younger girls, and bundles let her try a few colors at once.

At home, together, online — that's the whole trick. Browsing styles side by side on a couch beats a fluorescent-lit fitting room every time, and it lets her point at what she likes. Measure casually with a soft tape (each product page has the chart), order a couple of options, and let her verdict decide. Low ceremony, her choice.

Because in 2013, our founder Megan took her little sister bra shopping and found nothing but padded, underwired, grown-up styles in kid sizes. She was seventeen, thought girls deserved better, and started Yellowberry to make it. A decade later, that's still the whole mission: bras that let girls be girls, exactly as long as they want to be.