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Our Story

Yellowberry In the Press

Yellowberry is a girls’ apparel brand founded by girls, for girls. Our work has been featured by leading national and international media for redefining the first bra experience and advocating for age-appropriate design.

Why the Media Covers Yellowberry

  • Founded by girls, for girls, to improve the first bra experience
  • Designed to support comfort, confidence, and growing bodies
  • Trusted by families navigating fit, development, and self-confidence

Featured Coverage

Forbes

How Yellowberry Is Changing the Bra Industry for Pre-Teens
Forbes highlights how Yellowberry is rethinking bras for girls by prioritizing age-appropriate design, comfort, and fit—challenging traditional adult-focused sizing and styling.

The New York Times

Can’t Find It at the Mall? Make It Yourself
The New York Times profiles Yellowberry’s origin story, focusing on founder Megan Grassell’s decision to build a brand for girls after seeing a lack of thoughtful, age-appropriate options in stores.

TODAY Show

Teen Starts Bra Company for Girls
The TODAY Show features Yellowberry’s founding story and mission to create better bras for girls, spotlighting the importance of comfort, confidence, and representation in girls’ apparel.

TIME Magazine

TIME Magazine's 25 Most Influential Teens of 2014TIME named Yellowberry founder Megan Grassell to its annual list of the most influential teens, recognizing her impact as a young entrepreneur who identified a major gap in the girls’ apparel market. The feature highlights her work building Yellowberry to create age-appropriate, thoughtfully designed bras for girls and bringing visibility to an often-overlooked experience.

 

Fortune

This Startup Is Redesigning Bras for Young Girls
Fortune covers Yellowberry’s growth and mission-driven approach to product design, emphasizing how the brand fills a long-overlooked gap in the girls’ apparel market.

Forbes

Teen Entrepreneur Megan Grassell Used Her Frustration to Fuel a Business
Forbes profiles Yellowberry founder Megan Grassell, detailing how she turned frustration with the lack of appropriate bras for girls into a purpose-driven business. The article highlights her early entrepreneurial journey, problem-solving mindset, and commitment to creating thoughtfully designed products for girls.

CNBC

Teen Entrepreneur Builds Bra Company for Girls


CNBC highlights Yellowberry’s founder journey and the business behind creating bras specifically designed for girls, not scaled-down versions of adult products.

Teen Vogue

Why This Brand Is Changing the Way Girls Shop for Bras


Teen Vogue explores how Yellowberry empowers girls by offering comfortable, thoughtfully designed bras that respect how girls grow and develop.

HuffPost

14 Most Fearless Teens of 2014


HuffPost discusses how Yellowberry helps make the first bra experience less stressful for families by focusing on fit, comfort, and age-appropriate design.

Seveteen

Inspiring Teenage Stories


Seventeen featured Yellowberry founder Megan Grassell as part of its roundup of inspiring teenage stories, highlighting her journey building a business in response to a real gap she experienced firsthand. The piece recognizes her initiative and impact as a young entrepreneur creating meaningful change for girls.

    

Aerie announced its partnership with Yellowberry, highlighting the collaboration as a way to bring age-appropriate, thoughtfully designed bras for girls to a wider audience. The feature emphasizes shared values around comfort, confidence, and positive body image.

   
Cool Mom Picks recommends Yellowberry as a go-to option for first bras, noting the brand’s focus on comfort, quality, and designs made specifically for growing girls rather than scaled-down adult styles.

   


She’s Fit to Lead

Go Make It Happen: Megan Grassell

She’s Fit to Lead profiles Yellowberry founder Megan Grassell, highlighting her leadership journey and the mission-driven mindset behind building a brand that addresses a real need for girls and families.

   
Today’s Parent features Yellowberry as part of a broader discussion on navigating the first bra experience, emphasizing the importance of comfort, fit, and age-appropriate design for tweens and teens.

   

Lingerie Talk

Yellowberry Plunges Into Swimwear
Lingerie Talk covers Yellowberry’s expansion into swimwear, noting how the brand brought its signature simplicity and age-appropriate design philosophy into bikinis for tweens.

   
Twist Magazine highlights the Aerie for Yellowberry collaboration, spotlighting its popularity among young celebrities and its appeal as a comfortable, confidence-focused option for girls.

   
Spain’s S Moda (El País) tells the story of Megan Grassell’s entrepreneurial success, detailing how she built Yellowberry by identifying a gap in the market for age-appropriate bras for girls.

   
Fast Company references Yellowberry in the context of body-positive movements, highlighting the brand’s approach to authenticity and realistic representation in girls’ apparel.

 
Slate examines Yellowberry’s approach to training bras, discussing how the brand challenges traditional lingerie norms by designing specifically for tweens’ needs and comfort.

   

A Mighty Girl 

Viral Feature
A Mighty Girl shared Yellowberry’s story as an example of girls leading change, highlighting founder Megan Grassell’s impact as a young entrepreneur addressing an overlooked need.

   
Wyoming Business Report covers Yellowberry’s partnership with Aerie, emphasizing the company’s growth and the significance of the collaboration for a young, founder-led brand.

 

TeenBusiness 

Top Twenty 2014
TeenBusiness named Megan Grassell to its Top Twenty list, recognizing her leadership and success building Yellowberry as a teen entrepreneur.

   

 

Brit + Co 

Yellowberry
Brit + Co features Yellowberry as a standout brand for girls, highlighting its mission-driven approach to designing comfortable, age-appropriate bras.

   
Inquisitr highlights Yellowberry’s focus on positive body image and its mission to make bras for girls more comfortable and age-appropriate.

   
Reuters includes Megan Grassell in coverage of influential teens, recognizing her work building Yellowberry and her impact as a young entrepreneur.

   

Like a Boss Girls profiles Megan Grassell’s entrepreneurial journey, focusing on her leadership, resilience, and mission-driven approach to business.

   
HuffPost profiles Megan Grassell and Yellowberry, highlighting how she transformed frustration into a brand designed to better serve girls and families.

   

 

Business Wire 

TeenBusiness Top Twenty 2014
Business Wire announces Megan Grassell’s inclusion in the TeenBusiness Top Twenty, recognizing her achievements as founder of Yellowberry.

   

 

I Am That Girl 

That Girl: Megan Grassell
I Am That Girl features Megan Grassell as a role model, highlighting her leadership, confidence, and commitment to creating positive change for girls.

   
The Boston Business Journal profiles Megan Grassell’s early business success, detailing how she built Yellowberry into a growing brand while still a teenager.

   
GERM Magazine explores Yellowberry’s mission as a campaign for change, focusing on the brand’s values around empowerment, comfort, and authenticity.

   
The Daily Mail covers Yellowberry’s founding story, highlighting how a teenage entrepreneur created a successful brand inspired by her younger sister.

   
Fast Company highlights Yellowberry’s innovative approach to girls’ bras, noting how the brand challenges industry norms through thoughtful design and purpose-driven leadership.

   

CTV News covers Yellowberry’s early growth, detailing how the brand launched, gained traction, and disrupted the lingerie industry for girls.

   

 

PopSugar 

Age-Appropriate Bras
PopSugar recommends Yellowberry as an age-appropriate option for girls, highlighting comfort, fit, and thoughtful design.

   

 

SheKnows 

Yellowberry Bras

SheKnows features Yellowberry in parenting coverage, emphasizing the brand’s role in making the first bra experience easier for families.

   
Bust Magazine highlights Yellowberry’s empowering messaging and campaigns, endorsing the brand’s approach to body-positive design for girls.
   
Yahoo Style features Megan Grassell as a rising leader, highlighting her influence and success building Yellowberry at a young age.

   

 

Pittsburgh Business Times

Aerie Teams with Teen Entrepreneur
The Pittsburgh Business Times covers Yellowberry’s partnership with Aerie, highlighting the collaboration as a milestone for the brand.

  

 

Tribune (Wyoming)

Niche in the Market
The Wyoming Tribune covers Yellowberry’s growth and niche positioning, emphasizing its focus on girls’ needs and thoughtful design.

   
The Gloss features Yellowberry as a modern option for tween bras, highlighting comfort and age-appropriate styling.

   
Delaware Online includes Megan Grassell among standout teen entrepreneurs, recognizing her leadership and business success.
   

 

CafeMom / The Stir 

12 Best Bras Bra for Tweens and Teens

The Stir recommends Yellowberry as a top choice for first bras, emphasizing comfort, fit, and thoughtful design.


   

 

 

Girls Tween Fashion 

Brand of the Week: Yellowberry
Girls Tween Fashion names Yellowberry Brand of the Week, highlighting its mission and appeal to tweens and parents alike.

   

 

 

She Did It Her Way Podcast

She Did it Her Way Features Megan Grassell
The She Did It Her Way podcast features Megan Grassell discussing her entrepreneurial journey and the mission behind Yellowberry.
Inc. includes Megan Grassell among celebrated leaders, sharing insights from her experience building Yellowberry as a young founder.   

   

 

 

Mom.me features Yellowberry as a modern solution for training bras, emphasizing comfort and confidence for girls.

   

 

   

   
Cool Mom Picks features Yellowberry’s hybrid sports bras, highlighting versatility, comfort, and thoughtful design for active girls.

 

   

 

About Yellowberry

Yellowberry is a girls’ apparel brand founded by Megan Grassell at age 17 after a frustrating shopping experience with her younger sister. Built by girls, for girls, Yellowberry creates thoughtfully designed bras, underwear, and apparel that support girls as they grow—comfortably, confidently, and at their own pace.

Founder

Megan Grassell, Founder & CEO
Megan founded Yellowberry as a teenager to address the lack of age-appropriate, comfortable bras for girls. She continues to lead the brand with a focus on product design, fit, and helping families navigate the first bra experience with confidence.

Press Inquiries

For press, interviews, or features: info@yellowberry.com

Media kit available upon request.