Spend $100 for Free Shipping on All US Orders!
Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
This section doesn’t currently include any content. Add content to this section using the sidebar.
Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
The Absolute Best First Bra, Ever. The Ladybug is our #1 best-selling bra for a reason. Built with a thicker, double layered cotton fabric, it ensures full coverage and support. Often copied but never equaled, it was designed to be a spectacular first bra (which it is!), and it has also become a go-to everyday cotton bra for all levels of development. From the cute colors to thoughtful packaging, we deliver the best possible first bra experience with this style, as well as one the most comfortable bras in your daughter's top drawer.
My daughter says it’s very comfortable. I can tell it’s very supportive.
I bought two different brands of beginner bras for my 8 year old and the Yellowberry is her second favorite regarding comfort (although, as someone who sews, I think the quality of the Yellowberry is better and may give better support when she’s more developed). Both brands have the same issue with the strap adjusters not staying put, which is annoying, especially at a premium price.
it took a moment for me to wrap my head around my little one growing up. we both could not have been more pleased with her first order and she is excited to get more products. these hold up well in the washer/dryer and feel comfortable to my daughter. i am not certain she will ever find anything else that measures up. thank you for your contribution in making this experience a positive one!
My daughter is as comfortable as can be expected trying on a bra for the first time. Thanks for providing such a positive experience for us both!
I first found Yellowberry when my early bloomer needed her first bra. The quality was so much better than others she had tried. They've held up to daily wear and regular washings. As she's grown, we have now ordered new Ladybugs (her favorite style) and the fit is still perfect. We do wish we had options in black as she has several dark summer dresses and could really use a black bra for required costumes for acting. I would guess dancers and gymnasts may have same need.