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Megan's Story

The Yellowberry Story

"I was 17-years-old when I took my younger sister shopping to buy her very first bras.  We scoured the mall to find a product that she was excited about, but I ended up being completely appalled at all of the bra options that were not only available for my little sister, but also marketed to her and girls her age. Padding, push-up features and underwire galore… I could not believe that these were the bras that girls were supposed to wear!
I saw something wrong with that entire experience.  In fact, it was a day that I could not stop thinking about.  Why wasn’t there just a cute, colorful and comfortable bra for Mary Margaret to fit her and her body, not the body that she was “supposed” to have?  The answer was that there simply wasn’t one.
That is when I realized that if no one else was going to make bras specifically for girls, then I was going to find a way to do it myself.
Armed with my own hand-drawn pattern on my dad’s yellow legal pad and the small savings I had earned from my summer job bussing tables, I moved forward with this idea.
As a junior in high school in 2014, I founded my company, Yellowberry to change the bra industry for girls."  Megan Grassell

Today, Yellowberry offers bras, underwear, lounge and athletic-inspired apparel exclusively for girls with an extra boost of confidence to encourage them to dream big and know they have the support to do anything in the world.

  • Megan was selected as one of TIME Magazine’s 25 Most Influential Teens in 2014
  • Huffington Post named her one of the 14 Most Fearless Teens in 2014
  • In 2015, Megan was named one of the 24 Millennials to Watch by Yahoo
  • She has been featured in countless media outlets including The TODAY Show, The New York Times, Fast Company, Inc. Magazine, Forbes Magazine, Seventeen and Teen Vogue among others
  • In addition to serving as an active company founder, Megan served as a member of the first-ever Barbie Global Advisory Board in 2015
  • Megan deferred her freshman year at Middlebury College to continue as CEO of Yellowberry
  • Megan is a recipient of the 2016 Thiel Fellowship Grant
  • Megan was named to the 2016 Forbes 30 Under 30 list in Retail and Ecommerce