The Yellowberry Story
We're so glad you're here.
Meet Megan
As a 17-year-old junior in high school, Megan Grassell took her younger sister shopping to buy her first bra. Frustrated with what was available for girls, she decided to would find a way to make a better option.
Armed with a hand-drawn sketch, $4,000 she saved up bussing tables, and the tenacity to see it through, Yellowberry was founded.
Her vision was to create the best possible products while cultivating a brand that stood for much more than just bras. A brand that girls could grow up with, and a brand that believed in them.
Today, Yellowberry is a global brand that is forever here to support girls, both literally and figuratively, as they go out and take on the world.
Our Name
Before a berry is red, purple, or ripe, it goes through different yellow stages. Just like the yellow years of a girls' life, Yellowberry.
Our Photography
Whenever we photograph our Yellowberry Bras on one of our Berries, it is shown from the back. We believe in standing behind her and supporting her as she goes out to take on the world.
Our Mantras
In memory of Megan's late sister, these phrases are sewn into our products and displayed throughout our brand as a way to forever celebrate girls and growing up at our own pace.
•••
Water the flowers every day
Love the outdoors and nature
Go barefoot
Love all creatures
Seek and find a hug when you need one
Campfires are rare; eat as many marshmallows as you cans
Take Girls Seriously
When I started Yellowberry at such a young age, with no experience, I understand many had questions about my ability to bring it to fruition.
However, young girls are smart, resourceful and we deserve to be treated as such.
I want girls with big ideas to be taken seriously.
Have a big idea? Email us, there is nothing we love more than helping girls with big dreams.
Featured by leading national and international media
A Look Into My Backstory
My love for my little sister and my passion for changing the norm of boxing teens into adult underwear designs have captured the imagination of thousands of moms across the US and beyond. While I wasn’t always taken seriously as a teen, my dedication to transforming the industry for American girls has been a roaring success!
The name ‘Yellowberry’ itself was created spontaneously and stuck because yellow denotes young fruits and berries that need to be protected as they grow, something that applies very much to young girls who need comfort and support to grow at their own unique pace.
My Commitment to Rethinking Supportive, Comfy, and Age-Appropriate Bras for Girls
Yellowberry isn’t shy about campaigning for change, and it’s been an honor to be at the forefront of leading the way in recognizing that sized-down adult bras don’t work for our daughters and granddaughters, because they were never meant to.
My dedication has been acknowledged with a host of accolades, including being named one of TIME’s 25 Most Influential Teens, among the 14 Most Fearless Teens by The Huffington Post, one of 24 Millennials to Watch by Yahoo, and among the prestigious ranks of Forbes’ 30 Under 30.
Forbes conducted a deep dive into my vision, providing more insight into the barriers I’ve had to overcome to make Yellowberry one of the most trusted brands for girls.
What Our Customers Think About Yellowberry’s Teen and Tween Ranges
While I can tell you about our history, origins, and why we do what we do, nothing matters more than the feedback we receive from moms and daughters.
- Real Mom Reviews commented on the prevalence of padded in-store bras that weren’t suitable for a nine-year-old girl and was “immediately impressed with the design” of our bras, the “super cute” names, and the ease of using accurate measurements, finding that the “the fit of each bra was perfect.”
- Baby Gizmo kindly reviewed the Yellowberry Ladybug Bra after finding that training bras lacked adequate support and were not suitable for sensitive skin. They note the fun of having “beautifully packaged” bras, complete with a bow that celebrates a milestone moment, and that her daughter “feels so proud and grown-up.”
We’re delighted to be rated 4.88 stars out of a maximum five, and appreciate every customer who has taken the time to comment on the comfort and softness of our premium natural cotton, lack of underwires, tags, and restrictive padding, and the quality of bras that hold their shape even after multiple washes.