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Your daughter is growing up.

It’s time to start talking (or at least subtly hinting) about buying her first bra. Maybe she’s already mentioned it to you?

Depending on your daughter’s maturity level and her openness to discussions about her body, this could to be an emotional experience. Not to worry – we get it. You came to the right place.

This is a journey for parents too. We work to make this a positive and fun experience, not strange or uncomfortable.

Whether your daughter’s body is already changing and she’s in need of some coverage, or you just think the time is right, Yellowberry is here to help determine which bra is best for your Berry.

Choose the bras that fit your daughter’s stage and style and know that whichever you pick, it will provide her with comfort, confidence and a dose of cuteness too.

Join the Movement!