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Every product is made to support girls, both literally and figuratively, as we grow up and take on the world.
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Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Making the holiday weekend shopping easier: One Click, Two Beloved Bras.
The Absolute Best First Bra, Ever. The Ladybug is our #1 best-selling bra for a reason. Built with a thicker, double layered cotton fabric, it ensures full coverage and support. Often copied but never equaled, it was designed to be a spectacular first bra (which it is!), and it has also become a go-to everyday cotton bra for all levels of development. From the cute colors to thoughtful packaging, we deliver the best possible first bra experience with this style, as well as one the most comfortable bras in your daughter's top drawer.