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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
In our effort to reduce the use of plastic and overall waste as a company, we have begun to utilize leftover fabric from our manufacturing process. We use that fabric to create reusable fabric bags to package the products instead of single-use plastic. Less fabric waste and no plastic used!
We purchased the ladybug, the pipit and the Willow along with the Poppy. My 11 year old daughter loved the Poppy, finding it the most breathable and soft. I wish it was more supportive but found it still very good and am ordering more for her due to popular demand. Our mutual favorite though was the Pipit. She said that was almost as comfortable and soft and I found that material offered more of the support she needed.
I bought several beginner bras for my 8 year old, including the Ladybug bra from Yellowberry, and she just wasn’t a fan of the Ladybug’s tighter feel around her underbust and we had some issues with the strap adjusters slipping. The Poppy, however, she really likes—the band seems to be very comfortable and non-restrictive, and the straps have stayed put. She says it’s her favorite!
If you have your eye on these add to your cart! They are fabulous and your child will fall in love with them. It’s all about the comfort!!
My daughter has worn the Tulip bra for a few years now. She needed to transition into a bra that was a little thicker and offered room to grow. The Poppy is perfect. Same great feel and comfort. We live in Canada and consequently the shipping charges are outlandish. We continue to buy from Yellowberry despite this as your products are excellent quality and we love the messaging and values of your company.
My daughter likes the full coverage style and having the convertible straps makes her feel fancy!