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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Create Your Own Bundle and Save 40%! Mix and match 6 or more pair of underwear (any style!) and the discount will be automatically applied at checkout. Happy Savings!
Made similarly to our best-selling Simple Pima Undies, the Petal Underwear have a smaller side width for less bunching while offering a traditional bikini cut bottom. Made with brand new colors and perfectly sewn, they offer style, all-day comfort with a perfect amount of stretch.
Just looooooove these bikini underpants. They're light, comfy, in cute colors (except the white -- I don't much like white -- but it's totally worth it for the deal I'm getting on the package). Best of all, the light touch on the elastics on the butt means no panty lines! Love, love, love them!
My daughter wanted more of these in the next size larger. They seem to stay in place well and are comfortable.
My daughter is a self-proclaimed "picky-clothes girl", but she loves these underwear. She is tall and narrow and we were concerned that they might not "stay put", but these seem to be working great for her. She loves that she can sort of "adjust" them up a little higher on her hips if she wants. Very soft and durable. Super happy with all our Yellowberry products so far!
My daughter previously had whatever blend underwear from Target, but they were uncomfortable and digging into her skin. She loves these - says they’re way more comfortable and soft against her skin. She liked the first pack so much, we had to order a second one and throw out all the old ones.
My daughter loves these. They are well fit full coverage. True to size.