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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Create Your Own Bundle and Save 15%! Combine any three Firefly Bras and the discount will be automatically applied at checkout. Happy Savings!
Featuring a wider width racerback and slightly more snug shape, the Firefly is made to give girls at any stage of development the exceptional support they need without sacrificing comfort. Made with active girls in mind, the Firefly is the same silhouette and pattern as the Willow and Aspen bra - just the sporty version.
The fabric and fit are so nice with these. Great find for a very sensory sensitive teen. Thank you.
That is my 12 year old giving her input.
My 11 year old daughter loved the Firefly Hybrid! So comfy and fits perfectly! She already wears the Ladybug style. The only thing I would change is the strap adjustments are in yellow, (YELLOWBERRY) (I’m sure this is the reason why) and those sometimes show through. But that won’t stop us from buying more! A loyal customer for years. We hit the jackpot with finding this gem of a company!
My 11 year old who is sensitive to several fabrics loves this.
This style is great with the racer back. Well fitted for a 9 year old (XS)!