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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Create Your Own Bundle and Save 15%! Combine any three or more Joey Bras and the discount will be automatically applied at checkout. Happy Savings!
The Joey Bra, a.k.a. the bra that grows with you. Whether star of the JV soccer team or high school graduate, we built the Joey for older, more developed girls looking for a simple yet mature bra they can wear throughout all of life’s changes. Built with our signature cotton spandex blend and a hook and eye clasp closure in the back, the Joey is light, comfortable, and built to last. Its silhouette is that of a classic bra giving a more sophisticated fit and feel.
Fabric is great, good cloth that breaths. Soft, but the padding could stand to be, not thicker, but able to hide nipple profile.
Still was a good product for the second size up bra, but not as she gets larger breasts. It just doesn't offer good support in a way that doesn't hurt. The old problem of the bra still remains. Too much pressure on the shoulders, not enough support in back, hurts my 12 year old's shoulders. That being said we're a family of well endowed broad shouldered women and young girls. I'm sure that effects how the design works. I have no qualms about the design. All bras effect our family that way.
Okay, knowing this is a good product for what it is, I would still recommend it to people who know nothing about stays and corsets as a best first option or who aren't confident in their research about what those things offer and do physically. -Corset wearing Mom (no, tight lacing isn't for little girls and it's not my thing) of 12 year old young lady
I bought these for my 11 year old granddaughter that needed something a little lower in the front to wear under a dress for school pictures. They worked out perfect and she said just as comfy as the others I’ve bought from you. I’d give them 100 stars if I could. Wish they had them when I was growing up
My daughter loves everything about this bra. It fits well, looks great under her clothes, and it's super soft and comfortable.
Very soft! My daughter loves how comfortable they are. But the sizing is off. By her measurements I should have ordered a small. She outgrew her small pullover Yellowberry bra over a year ago so I knew that wouldn’t work. I went with a large and on the smallest hooks it fits great.
This bra was soft and comfortable. Well made too.