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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Great quality and fun fashion
My daughter loves! her new panties and getting a free scrunchie. She wants more!
Lovely scrunchie, soft fabric, my daughter was thrilled
Like a box of chocolates, you can't stop at just one! This was my first purchase for my daughter and we are thrilled. The bra is soft, comfortable, modest and well made. Will definitely be purchasing more.
My daughter loves it and that’s what is most important. The fabric is not as “soft” as I expected it to be, but for those of us with more fine hair that a typically soft scrunchy would just fall right out of, this works to our benefit.