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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
Try Our Seamless Underwear!
These style are hands down, our most universally loved products.
Our favorite bra for more developed girls.
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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
Create Your Own Bundle and Save 40%! Mix and match 6 or more pair of underwear (any style!) and the discount will be automatically applied at checkout. Happy Savings!
After listening to feedback from the Yellowberry community, we designed these with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, we think the Simple Pima Cotton undies are the best pair you could buy.
I have a child who is supremely picky about clothing. She will wear 4 pieces of clothing beyond the point of outgrowing them and still fight me over replacing them. We've been having this fight over underwear for well over a year now. I got her to agree to "try" this pair of underwear and now she will not wear anything else. I have to buy more so I don't have to do laundry more than 1x a week! They are just "easy" she says to me with a shrug. I'll take it.
My kiddo won’t wear anything else! So happy we found Yellowberry!
Excellent fit! The only underwear my teen wants to wear!
I’m not sure if I should share this but I’m going to anyway.
I originally ordered the underwear and bras for my daughter.
They were so comfortable (Pima cotton underwear) that I decided to order some for myself -and I am in love with them ( sorry Victoria Secret’s, Knix and all the other famous brands out there that I’ve been using) .
Super comfortable, fit well though I’m currently at my heaviest weight ( going to blame that on Covid-19 😉) and wear well even with multiple washing.
I would highly recommend them to everyone.
I wish they made these for adults. Absolutely amazing quality and my daughter loves them. Says they are super comfortable. Love that they are made in the U.S. as well.