Beautiful Me and Yellowberry have teamed up to help thousands of girls build up their self-esteem and at the same time, feel confident in their changing bodies. Beautiful Me is the Hance Family Foundation’s educational-based, self-esteem program for females of all ages. It is curriculum-based and employs three principles to improve self-esteem: helping girls understand who they are, teaching girls to appreciate their unique skills and special qualities, and instilling in them a sense of gratification through helping others.
Yellowberry makes bras specifically for tween and young teenage girls, and they’re quickly gaining popularity among the moms in this demographic. In 2014, Megan Grassell founded Yellowberry when she was just 17. After realizing that there were very limited options for girls ages 8-14, she embarked on a mission to revolutionize the undergarment industry. Today, only four years later, Yellowberry is the market leader in offering a large selection of comfortable, hip, and age-appropriate bras for girls. They also aim to help girls build up their self-esteem and recognize their unique talents and abilities.
More than 30,000 participants have gone through Beautiful Me’s self-esteem program to date. With the support of Yellowberry , Beautiful Me has delivered thousands of new bras for girls to the shelter “stores” run by the NYC Administration for Child Services (ACS) and Catholic Charities of New York.
Beautiful Me co-creator, Kate Tuffy commented, “We have had more than 30,000 participants go through Beautiful Me at no cost to any participant. Yellowberry’s mission is aligned with ours and we commend them for their generous donation of bras. Beautiful undergarments are important to any girl’s self-esteem.”
“We are truly honored to partner with Beautiful Me and the organizations it helps to support,” said Yellowberry founder and CEO, Megan Grassell. “We created Yellowberry to support girls through the critical beginning of their journey to womanhood, to help them become confident and extraordinary young women. The Beautiful Me program furthers our mission by educating girls who need it most.”
The Administration for Children’s Services (ACS) protects and promotes safety and well-being of New York City’s children and families by providing child welfare, juvenile justice, and early care and education services. The Catholic Charities of the Archdiocese of New York provides faith-filled responses to those in need, from orphans to immigrants and the disabled to the homeless and families in crises.
“We are grateful to Beautiful Me and Yellowberry for their generous donation of quality and beautiful bras that we can provide to homeless and foster care girls,” said ACS. Catholic Charities project manager said, “Nothing helps a girl’s self-esteem, dignity and confidence like cute, comfortable undergarments!“
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