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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
The Holy Grail of First Bras. Our Pipit style is beautifully sewn with modern lines for a clean and simple design. This bra is a great choice for girls looking for their first bra, as well as an easy, go-to everyday style. Built with a slightly lighter fabric than our Ladybug bra, the Pipit Bra still offers full coverage and support for your daughter as we continue to call it a forever favorite.
My 11 year old daughter loves it… says it’s super comfortable and I think this one offers her the best combination of comfort and support out of the four different styles we ordered.
I purchased one bra for my 11 year old daughter to try them out and she absolutely loved it! I immediately purchased one in every color for her. They are so soft and wash so nicely! Highly recommend.
Written by my 5th grade daughter. This bra is probably my favorite bra out of my closet, it is comfortable for school days and non-school days. I wear this bra a lot. I thought this would be an average bra, but I was surprised. I recommend this bra for EVERYONE!!!
It's so nice to be able to get plus 1 size now! Perfect fit for my daughter. These are the only bras she wears, they wash and dry so good.
We tried a few options and these are the bras she liked best. This is our second order (bigger size) of these. She likes the color options and I like the coverage :)