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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
My daughter loves this tank with the built-in bra. It is a nice alternative to a bra under a sweatshirt on a cool day and I think she will get lots of use out of it in the summer too.
Rated as the most comfortable first bra by my 10 yo. Cotton is great plus!
Quality product, and my 10 year old daughter loves and feels confident wearing the Pearl tank
My daughter is self conscious about her bra strap showing and loves she has no worries when she wears this camisole.
It is really good and comfortable! I like it since it is like both a bra and a tank top at the same time which is awesome. - from Tiona, age 14 and 3/4 years .