Out of this frustration, I asked myself: How can Yellowberry support and amplify the voices, talents and abilities of the young girls in our community? How can we validate their ambitions and capabilities as a brand?
Our "Take Girls Seriously" campaign was born!
We work with girls and young women to showcase and utilize their talents at my company. Everything from product launches, copy writing, photography, graphics, production, and more, these girls have a true opportunity to have their voices heard, work recognized, and leadership followed.