About Us

About Yellowberry Company LLC: Yellowberry’s story is both personal and authentic.  We are known for making bras for tweens that has sparked a movement for girls everywhere, back in 2014. Megan Grassell was just 17 with a vision to create a bra for her younger sister that was comfortable, provided her the coverage she needed and wasn’t sexy (which she didn’t need!)   From that one seed of an idea, Megan revolutionized the undergarment industry for girls and tweens in the process. Yellowberry began with one passionate girl, a mission to “build a product that didn’t exist” and now we are the brand girls want to grow up with.

The Company is a brand-driven business that works to cultivate a sense of confidence and empowerment in its customers.  Founder, Megan, was named one of TIME Magazine’s 25 Most Influential Teens 2014, one of the 2016 Forbes 30 under 30 in Retail and eCommerce and is a recipient of the 2016 Thiel Fellowship Grant. Headquartered in Jackson Hole WY and New York, NY, Yellowberry can now be found worldwide on our website Yellowberry or via Amazon.  In addition to giving girls (and their moms) the best alternatives in bras, our mission is to support “everything girls” and encourage them to celebrate and enjoy this time as they are, and not rush through milestones. We support girls through each stage of their journey to become confident and extraordinary young women.
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