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Yellowberry. For girls, by girls.
Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
The $19.95 Poppy Bra
Universally loved for its comfort, sleek design, and all-day support.
Our hybrid sports bras are like 2 bras in 1. Made to wear from school to sports without skipping a beat.
Twistr Seamless Underwear–AKA the most universally loved product we've ever made.
The Rozie Lounge Short
She may be on sale, but we're sad to see her go!
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Seek and find a hug when you need one.
Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.
When we try to visually show the comfort of this bra, it's a distinct challenge. It's so comfortable it feels like wearing air. It's there, but you forget you have it on. This bra is weightless, almost like floating in water. Supple and gently supported, always. It's not a bathing suit,it's better!
The racerback straps on the Willow bra ensure comfort for bus rides, field trips, volleyball practice, and everything in between. It offers light and soft fabric, incredible construction, and an easy, everyday style. The Willow is the perfect basic for girls looking for their first bra purchase or those looking to add to their drawers. For an even sturdier fabric composition, check out the Aspen bra - the exact same as the Willow, just made with a slightly thicker fabric.
*Basic Collection Products are excluded from most sales and promotional codes
The three-pack of the Willow bras in light blue, light green and white is just what my daughter wanted and liked! The bra fits perfectly and she likes how it feels. It's the one she prefers wearing on days she has dance practice so it's very good for movement. The Willow bra is so much better and more comfortable than the other bras she has!
My daughter is new to wearing a bra and has sensitivity to seams and certain fabrics. We have tried several new bras and this is the only one that she wants to wear. The rib cage fit is a bit looser than the Pipit and definitely larger than the (too tight) Ladybug even though they were all sized as small. Now that we have found one that works, I will be ordering more of the Willow.
My daughter already loves her Yellowberry bras, but was really excited to get her first Willow bra to wear during all her various athletic activities. She loves it! Especially the way it has a bit more length in the torso (top to bottom) for when she's reaching and climbing. Way to go Yellowberry!
I think this bra is great. It gives my daughter confident and encourage’s my daughter to wear it without being shy, this is the only bra brand she wants to wear. This bra has amazing quality and encourages my daughter to not be afraid. This is her favorite place to shop now.
Bought these for my granddaughter. She LOVES them! The quality of these bras are amazing and are comfortable to wear according to my granddaughter. The positive encouragement note and the positive words stitched into the band are a breath of fresh air!